The power of cult branding

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Bibliographic Details
Main Author:	Rogar, Matthew
Format:	Book
Published:	New York 2002
Subjects:	Brand
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SVKM's Narsee Monjee College of Commerce and Economics -

Holdings details from SVKM's Narsee Monjee College of Commerce and Economics -
Call Number:	658.812 RAG_BUE
Copy	Available Place a Hold