The making of a name the inside story of the brands we buy

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Bibliographic Details
Main Author:	Rivkin, Steve
Format:	Book
Published:	New Delhi 2004
Subjects:	Commerce
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SVKM's Narsee Monjee College of Commerce and Economics -

Holdings details from SVKM's Narsee Monjee College of Commerce and Economics -
Call Number:	658.827 RIV
Copy	Available Place a Hold