Rivkin, S. (2004). The making of a name the inside story of the brands we buy.
Chicago Style (17th ed.) CitationRivkin, Steve. The Making of a Name the Inside Story of the Brands We Buy. New Delhi, 2004.
MLA (9th ed.) CitationRivkin, Steve. The Making of a Name the Inside Story of the Brands We Buy. 2004.
Warning: These citations may not always be 100% accurate.