APA (7th ed.) Citation

Rivkin, S. (2004). The making of a name the inside story of the brands we buy.

Chicago Style (17th ed.) Citation

Rivkin, Steve. The Making of a Name the Inside Story of the Brands We Buy. New Delhi, 2004.

MLA (9th ed.) Citation

Rivkin, Steve. The Making of a Name the Inside Story of the Brands We Buy. 2004.