Cita APA (7th ed.)

Rivkin, S. (2004). The making of a name the inside story of the brands we buy.

Cita Chicago (17th ed.)

Rivkin, Steve. The Making of a Name the Inside Story of the Brands We Buy. New Delhi, 2004.

Cita MLA (9th ed.)

Rivkin, Steve. The Making of a Name the Inside Story of the Brands We Buy. 2004.