APA-viite (7. p.)

Rivkin, S. (2004). The making of a name the inside story of the brands we buy.

Chicago-viite (17. p.)

Rivkin, Steve. The Making of a Name the Inside Story of the Brands We Buy. New Delhi, 2004.

MLA-viite (9. p.)

Rivkin, Steve. The Making of a Name the Inside Story of the Brands We Buy. 2004.