Style de citation APA (7e éd.)

Rivkin, S. (2004). The making of a name the inside story of the brands we buy.

Style de citation Chicago (17e éd.)

Rivkin, Steve. The Making of a Name the Inside Story of the Brands We Buy. New Delhi, 2004.

Style de citation MLA (9e éd.)

Rivkin, Steve. The Making of a Name the Inside Story of the Brands We Buy. 2004.