Rivkin, S. (2004). The making of a name the inside story of the brands we buy.
Lua i Stíl Chicago (17ú heag.)Rivkin, Steve. The Making of a Name the Inside Story of the Brands We Buy. New Delhi, 2004.
Lua MLA (9ú heag.)Rivkin, Steve. The Making of a Name the Inside Story of the Brands We Buy. 2004.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.