Rivkin, S. (2004). The making of a name the inside story of the brands we buy.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रRivkin, Steve. The Making of a Name the Inside Story of the Brands We Buy. New Delhi, 2004.
एमएलए (9वां संस्करण) प्रशस्ति पत्रRivkin, Steve. The Making of a Name the Inside Story of the Brands We Buy. 2004.
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