APA način citiranja (7. izdanje)

Rivkin, S. (2004). The making of a name the inside story of the brands we buy.

Čikaški stil citiranja (17. izdanje)

Rivkin, Steve. The Making of a Name the Inside Story of the Brands We Buy. New Delhi, 2004.

MLA način citiranja (9. izdanje)

Rivkin, Steve. The Making of a Name the Inside Story of the Brands We Buy. 2004.