APA-ийн эшлэл(7 дахь хэвлэлт)

Rivkin, S. (2004). The making of a name the inside story of the brands we buy.

Чикаго-гийн эшлэл (17 дахь хэвлэлт)

Rivkin, Steve. The Making of a Name the Inside Story of the Brands We Buy. New Delhi, 2004.

MLA -ийн эшлэл (9 дэх хэвлэлт)

Rivkin, Steve. The Making of a Name the Inside Story of the Brands We Buy. 2004.