Rivkin, S. (2004). The making of a name the inside story of the brands we buy.
Chicago-čujuhus (17. p.)Rivkin, Steve. The Making of a Name the Inside Story of the Brands We Buy. New Delhi, 2004.
MLA-čujuhus (9. p.)Rivkin, Steve. The Making of a Name the Inside Story of the Brands We Buy. 2004.
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