Rivkin, S. (2004). The making of a name the inside story of the brands we buy.
芝加哥风格引文Rivkin, Steve. The Making of a Name the Inside Story of the Brands We Buy. New Delhi, 2004.
MLA引文Rivkin, Steve. The Making of a Name the Inside Story of the Brands We Buy. 2004.
警告：这些引文格式不一定是100％准确.