The making of a name the inside story of the brands we buy

Guardat en:

Dades bibliogràfiques
Autor principal:	Rivkin, Steve
Format:	Llibre
Publicat:	New Delhi 2004
Matèries:	Commerce
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Ítems similars

MAKING OF A NAME
per: RIVKIN STEVE
Publicat: (2004)

Buying research
per: Chaturvedi, Mukesh
Publicat: (1997)

Why we Buy
per: Underhill, Paco
Publicat: (2009)

Why We Buy
per: Underhill, Paco
Publicat: (2009)

WHY WE BUY
per: UNDERHILL PACO
Publicat: (2009)

Why we buy
per: Underhill, P
Publicat: (2002)

Why We Buy
per: Underhill, Paco
Publicat: (2000)

Why We Buy
per: Underhill, Paco
Publicat: (2000)

Why We Buy
per: Underhill, Paco
Publicat: (2000)

The insider
per: Rao, P
Publicat: (1998)

Globalization: name it or scrap it?
per: Buckman, Greg
Publicat: (2004)

Branding a store
per: Floor, Ko
Publicat: (2007)

Brand sense: sensory secrets behind the stuff we buy
per: Lindstrom, M
Publicat: (2010)

Brand Sense: Sensory Secrets Behind the Stuff we Buy
per: Lindstrom, Martin

Buy.ology: How everything we believe about why we buy is wrong
per: Lindstrom, Martin
Publicat: (2009)

Why we Buy: The Science of Shopping
per: Underhill, Paco
Publicat: (2009)

Why we buy: the science of shopping
per: Underhill, Paco
Publicat: (2000)

Why we buy: the science of shopping
per: Underhill, Paco
Publicat: (2000)

WHY WE BUY : THE SCIENCE OF SHOPPING
per: UNDERHILL PACO
Publicat: (2009)

WHY WE BUY : THE SCIENCE OF SHOPPING
per: UNDERHILL PACO
Publicat: (1999)

WHY WE BUY : SCIENCE OF SHOPPING
per: UNDERHILL PACO
Publicat: (1999)

Why we buy: Science of Shopping
per: Underhill, Paco
Publicat: (2009)

Why We buy : The Science of Shopping
per: Underhill, Paco
Publicat: (2009)

Buying in the secret dialogue between what we buy and who we are
per: Walker, Rob, 1968-

Profit brand
per: Wreden, Nick
Publicat: (2007)

Branded entertainment
per: Lehu , JEAN
Publicat: (2007)

United We Brand
per: Moser Mike
Publicat: (2003)

Brand names & product dynasties
per: Coleman, Barrie Blake

Brand names & product dynasties
per: Coleman, Barrie Blake

The brand called you
per: Montoya, Peter
Publicat: (2004)

Brand marketing management
per: Kulkarni, M
Publicat: (2005)

strategic brand Management
per: Kapferer ,Jean- Noel
Publicat: (1997)

Strategic brand management
per: Elliott, Richard
Publicat: (2007)

Strategic brand management
per: Keller, Kevin Lane
Publicat: (2008)

Product and brand management
per: Mathur, U.G.
Publicat: (2007)

Protecting the brand TM
per: Franklin, Talcott
Publicat: (2005)

Strategic Brand Management
per: Keller,Kevin Lane & Others
Publicat: (2015)

Managing brand equity
per: Aaker , David
Publicat: (1996)

How to make your advertising make money
per: Caples, John
Publicat: (1983)

The art of building a brand : top marketers reveal ...
per: Vision , Books
Publicat: (2004)