The making of a name the inside story of the brands we buy

Sábháilte in:

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Rivkin, Steve
Formáid:	LEABHAR
Foilsithe / Cruthaithe:	New Delhi 2004
Ábhair:	Commerce
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

Míreanna comhchosúla

MAKING OF A NAME
de réir: RIVKIN STEVE
Foilsithe / Cruthaithe: (2004)

Buying research
de réir: Chaturvedi, Mukesh
Foilsithe / Cruthaithe: (1997)

Why We Buy
de réir: Underhill, Paco
Foilsithe / Cruthaithe: (2000)

Why We Buy
de réir: Underhill, Paco
Foilsithe / Cruthaithe: (2000)

Why We Buy
de réir: Underhill, Paco
Foilsithe / Cruthaithe: (2000)

Why we buy
de réir: Underhill, P
Foilsithe / Cruthaithe: (2002)

Why we Buy
de réir: Underhill, Paco
Foilsithe / Cruthaithe: (2009)

Why We Buy
de réir: Underhill, Paco
Foilsithe / Cruthaithe: (2009)

WHY WE BUY
de réir: UNDERHILL PACO
Foilsithe / Cruthaithe: (2009)

The insider
de réir: Rao, P
Foilsithe / Cruthaithe: (1998)

Globalization: name it or scrap it?
de réir: Buckman, Greg
Foilsithe / Cruthaithe: (2004)

Branding a store
de réir: Floor, Ko
Foilsithe / Cruthaithe: (2007)

Brand sense: sensory secrets behind the stuff we buy
de réir: Lindstrom, M
Foilsithe / Cruthaithe: (2010)

Brand Sense: Sensory Secrets Behind the Stuff we Buy
de réir: Lindstrom, Martin

Buy.ology: How everything we believe about why we buy is wrong
de réir: Lindstrom, Martin
Foilsithe / Cruthaithe: (2009)

WHY WE BUY : SCIENCE OF SHOPPING
de réir: UNDERHILL PACO
Foilsithe / Cruthaithe: (1999)

WHY WE BUY : THE SCIENCE OF SHOPPING
de réir: UNDERHILL PACO
Foilsithe / Cruthaithe: (1999)

Why we buy: Science of Shopping
de réir: Underhill, Paco
Foilsithe / Cruthaithe: (2009)

Why We buy : The Science of Shopping
de réir: Underhill, Paco
Foilsithe / Cruthaithe: (2009)

Why we Buy: The Science of Shopping
de réir: Underhill, Paco
Foilsithe / Cruthaithe: (2009)

Why we buy: the science of shopping
de réir: Underhill, Paco
Foilsithe / Cruthaithe: (2000)

Why we buy: the science of shopping
de réir: Underhill, Paco
Foilsithe / Cruthaithe: (2000)

WHY WE BUY : THE SCIENCE OF SHOPPING
de réir: UNDERHILL PACO
Foilsithe / Cruthaithe: (2009)

Buying in the secret dialogue between what we buy and who we are
de réir: Walker, Rob, 1968-

Profit brand
de réir: Wreden, Nick
Foilsithe / Cruthaithe: (2007)

Branded entertainment
de réir: Lehu , JEAN
Foilsithe / Cruthaithe: (2007)

United We Brand
de réir: Moser Mike
Foilsithe / Cruthaithe: (2003)

The brand called you
de réir: Montoya, Peter
Foilsithe / Cruthaithe: (2004)

Brand names & product dynasties
de réir: Coleman, Barrie Blake

Brand names & product dynasties
de réir: Coleman, Barrie Blake

Brand marketing management
de réir: Kulkarni, M
Foilsithe / Cruthaithe: (2005)

strategic brand Management
de réir: Kapferer ,Jean- Noel
Foilsithe / Cruthaithe: (1997)

Strategic brand management
de réir: Elliott, Richard
Foilsithe / Cruthaithe: (2007)

Strategic brand management
de réir: Keller, Kevin Lane
Foilsithe / Cruthaithe: (2008)

Product and brand management
de réir: Mathur, U.G.
Foilsithe / Cruthaithe: (2007)

Protecting the brand TM
de réir: Franklin, Talcott
Foilsithe / Cruthaithe: (2005)

Strategic Brand Management
de réir: Keller,Kevin Lane & Others
Foilsithe / Cruthaithe: (2015)

Managing brand equity
de réir: Aaker , David
Foilsithe / Cruthaithe: (1996)

How to make your advertising make money
de réir: Caples, John
Foilsithe / Cruthaithe: (1983)

The art of building a brand : top marketers reveal ...
de réir: Vision , Books
Foilsithe / Cruthaithe: (2004)