The making of a name the inside story of the brands we buy

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Bibliografski detalji
Glavni autor:	Rivkin, Steve
Format:	Knjiga
Izdano:	New Delhi 2004
Teme:	Commerce
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Slični predmeti

MAKING OF A NAME
od: RIVKIN STEVE
Izdano: (2004)

Buying research
od: Chaturvedi, Mukesh
Izdano: (1997)

Why We Buy
od: Underhill, Paco
Izdano: (2000)

Why We Buy
od: Underhill, Paco
Izdano: (2000)

Why We Buy
od: Underhill, Paco
Izdano: (2000)

Why we buy
od: Underhill, P
Izdano: (2002)

Why we Buy
od: Underhill, Paco
Izdano: (2009)

Why We Buy
od: Underhill, Paco
Izdano: (2009)

WHY WE BUY
od: UNDERHILL PACO
Izdano: (2009)

The insider
od: Rao, P
Izdano: (1998)

Globalization: name it or scrap it?
od: Buckman, Greg
Izdano: (2004)

Branding a store
od: Floor, Ko
Izdano: (2007)

Brand sense: sensory secrets behind the stuff we buy
od: Lindstrom, M
Izdano: (2010)

Brand Sense: Sensory Secrets Behind the Stuff we Buy
od: Lindstrom, Martin

Buy.ology: How everything we believe about why we buy is wrong
od: Lindstrom, Martin
Izdano: (2009)

WHY WE BUY : SCIENCE OF SHOPPING
od: UNDERHILL PACO
Izdano: (1999)

WHY WE BUY : THE SCIENCE OF SHOPPING
od: UNDERHILL PACO
Izdano: (1999)

Why we buy: Science of Shopping
od: Underhill, Paco
Izdano: (2009)

Why We buy : The Science of Shopping
od: Underhill, Paco
Izdano: (2009)

Why we Buy: The Science of Shopping
od: Underhill, Paco
Izdano: (2009)

Why we buy: the science of shopping
od: Underhill, Paco
Izdano: (2000)

Why we buy: the science of shopping
od: Underhill, Paco
Izdano: (2000)

WHY WE BUY : THE SCIENCE OF SHOPPING
od: UNDERHILL PACO
Izdano: (2009)

Buying in the secret dialogue between what we buy and who we are
od: Walker, Rob, 1968-

Profit brand
od: Wreden, Nick
Izdano: (2007)

Branded entertainment
od: Lehu , JEAN
Izdano: (2007)

United We Brand
od: Moser Mike
Izdano: (2003)

The brand called you
od: Montoya, Peter
Izdano: (2004)

Brand names & product dynasties
od: Coleman, Barrie Blake

Brand names & product dynasties
od: Coleman, Barrie Blake

Brand marketing management
od: Kulkarni, M
Izdano: (2005)

strategic brand Management
od: Kapferer ,Jean- Noel
Izdano: (1997)

Strategic brand management
od: Elliott, Richard
Izdano: (2007)

Strategic brand management
od: Keller, Kevin Lane
Izdano: (2008)

Product and brand management
od: Mathur, U.G.
Izdano: (2007)

Protecting the brand TM
od: Franklin, Talcott
Izdano: (2005)

Strategic Brand Management
od: Keller,Kevin Lane & Others
Izdano: (2015)

Managing brand equity
od: Aaker , David
Izdano: (1996)

How to make your advertising make money
od: Caples, John
Izdano: (1983)

The art of building a brand : top marketers reveal ...
od: Vision , Books
Izdano: (2004)