What is in a brand?: building a brand equity through advertising

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Jones, John
Μορφή:	Βιβλίο
Έκδοση:	New Delhi 2001
Θέματα:
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Παρόμοια τεκμήρια

WHAT`S IN A BRAND? BUILDING BRAND EQUITY THROUGH ADVERTISING
από: JONES JOHN PHILIP
Έκδοση: (1998)

WHAT`S IN A BRAND ? : BUILDING BRAND EQUITY THROUGH ADVERTISING
από: JONES JOHN PHILIP
Έκδοση: (1998)

Whats in a Brand: Building Brand Equity Through Adevertising
από: Jones John Philip
Έκδοση: (1998)

Brand Building through Advertising
από: Sethna Sharzad

What's in A Brand?
από: Jones, John Philip
Έκδοση: (1998)

What's in a brand?
από: Jones, John Philip
Έκδοση: (1998)

What's in a brand?
από: Jones, John Philip
Έκδοση: (1998)

What's in a brand ?
από: Jones, John Philip
Έκδοση: (1998)

What's in a brand?
από: Jones, John Philip
Έκδοση: (1998)

What's in a brand
από: Jones, J
Έκδοση: (1998)

WHATS IN A NAME? ADVERTISING AND THE CONCEPT OF BRANDS
από: JONES JOHN PHILIP
Έκδοση: (1986)

What's in a name?: Advertising and the Concept of Brands
από: Jones, John Philip
Έκδοση: (2007)

Brand equity on the wheel of advertising
από: Agrawal, Noopur
Έκδοση: (2009)

Brand equity on the wheel of advertising
από: Agrawal, Noopur
Έκδοση: (2009)

What's in a Name?: advertising and the concept of brands
από: Jones, J
Έκδοση: (2003)

Brand building advertising
από: Parameswaran, M
Έκδοση: (2002)

ADVERTISING AND BRAND BUILDING
από: PONGIANNAN, K.
Έκδοση: (2012)

ADVERTISING AND BRAND BUILDING
από: PONGIANNAN, K.
Έκδοση: (2012)

Advertising and brand building
από: Pongiannan, K.
Έκδοση: (2012)

Connective branding building brand equity in a demanding world
από: Fisher - Buttinger, C
Έκδοση: (2008)

BRAND EQUITY AND THE CHALLENGE OF BRANDING
από: MARKET RES. SOC. OF INDIA
Έκδοση: (1993)

The strategy of Global Branding and Brand Equity
από: Lee, Alvin and Others
Έκδοση: (2015)

The strategy of Global Branding and Brand Equity
από: Lee, Alvin and Others
Έκδοση: (2015)

MANAGING BRAND EQUITY
από: AAKER DAVID A.
Έκδοση: (1991)

ROAD TO BRAND EQUITY
από: HENRY D
Έκδοση: (2004)

MANAGING BRAND EQUITY
από: AAKER DAVID A
Έκδοση: (1991)

Managing brand equity
από: Aaker, D

Managing brand equity
από: Aaker , David
Έκδοση: (1996)

Brand equity management
από: Martin, Paul
Έκδοση: (2009)

Brand equity management
από: Martin, Paul
Έκδοση: (2009)

MANAGING BRAND EQUITY
από: AAKER DAVID
Έκδοση: (1991)

STRATEGIC BRAND MANAGEMENT : Building Measuring and Managing Brand Equity
από: KELLER KAVIN LANE
Έκδοση: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
από: Keller, Kevin Lane
Έκδοση: (2015)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
από: Keller, Kvin Lane
Έκδοση: (2015)

Strategic brand management : Building, Measuring, and Managing Brand Equity
από: Keller, Kevin Lane
Έκδοση: (2019)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
από: Keller, Kevin Lane
Έκδοση: (2020)

Strategic brand management : building, measuring, and managing brand equity
από: Keller, Kevin Lane
Έκδοση: (2022)

Strategic brand management : building, measuring, and managing brand equity
από: Keller, Kevin Lane
Έκδοση: (2015)

Strategic brand management building measuring and managing brand equity
από: Keller, K
Έκδοση: (2005)

Strategic brand management building measuring and managing brand equity
από: Keller, K
Έκδοση: (2003)