Brand warriors: corporate leaders share their winning strategies

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Bibliographic Details
Main Author: Gilmore, Fiona
Format: Book
Published: London 1997
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SVKM's Narsee Monjee College of Commerce and Economics -

Holdings details from SVKM's Narsee Monjee College of Commerce and Economics -
Call Number: 659.113 GIL
Copy Available Place a Hold