Integrated marketing communications: the holistic approach

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Bibliographic Details
Main Author:	Yeshin, Tony
Format:	Book
Published:	Oxford 1998
Subjects:	Advertising
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SVKM's Narsee Monjee College of Commerce and Economics -

Holdings details from SVKM's Narsee Monjee College of Commerce and Economics -
Call Number:	659.11 YES
Copy	Available Place a Hold