APA (7th ed.) Citation

Yeshin, T. (1998). Integrated marketing communications: The holistic approach.

Chicago Style (17th ed.) Citation

Yeshin, Tony. Integrated Marketing Communications: The Holistic Approach. Oxford, 1998.

MLA (9th ed.) Citation

Yeshin, Tony. Integrated Marketing Communications: The Holistic Approach. 1998.

Warning: These citations may not always be 100% accurate.