Yeshin, T. (1998). Integrated marketing communications: The holistic approach.
Chicago Style (17th ed.) CitationYeshin, Tony. Integrated Marketing Communications: The Holistic Approach. Oxford, 1998.
MLA (9th ed.) CitationYeshin, Tony. Integrated Marketing Communications: The Holistic Approach. 1998.
Warning: These citations may not always be 100% accurate.