The origin of brands: how product evolution 2006- 07

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Bibliographic Details
Main Author: Ries, Al
Format: Book
Published: New York Harper Collins 2004
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SVKM's Narsee Monjee College of Commerce and Economics -

Holdings details from SVKM's Narsee Monjee College of Commerce and Economics -
Call Number: 658.827 Rie
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