Services marketing: concepts, strategies and cases

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Bibliographic Details
Main Author: Hoffman, K.
Format: Book
Published: Delhi Thomson South- Western Publ. 2006
Edition:3rd
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SVKM's Narsee Monjee College of Commerce and Economics -

Holdings details from SVKM's Narsee Monjee College of Commerce and Economics -
Call Number: 658.80029 HOF-BAT
Copy Available Place a Hold