Cita APA (7th ed.)

Hoffman, K. (2006). Services marketing: Concepts, strategies and cases (3rd.). Thomson South- Western Publ.

Cita Chicago (17th ed.)

Hoffman, K. Services Marketing: Concepts, Strategies and Cases. 3rd. Delhi: Thomson South- Western Publ, 2006.

Cita MLA (9th ed.)

Hoffman, K. Services Marketing: Concepts, Strategies and Cases. 3rd. Thomson South- Western Publ, 2006.