APA (7th ed.) Citation

Hoffman, K. (2006). Services marketing: Concepts, strategies and cases (3rd.). Thomson South- Western Publ.

Chicago Style (17th ed.) Citation

Hoffman, K. Services Marketing: Concepts, Strategies and Cases. 3rd. Delhi: Thomson South- Western Publ, 2006.

MLA (9th ed.) Citation

Hoffman, K. Services Marketing: Concepts, Strategies and Cases. 3rd. Thomson South- Western Publ, 2006.