Cita APA (7a ed.)

Hoffman, K. (2006). Services marketing: Concepts, strategies and cases (3rd.). Thomson South- Western Publ.

Cita Chicago Style (17a ed.)

Hoffman, K. Services Marketing: Concepts, Strategies and Cases. 3rd. Delhi: Thomson South- Western Publ, 2006.

Cita MLA (9a ed.)

Hoffman, K. Services Marketing: Concepts, Strategies and Cases. 3rd. Thomson South- Western Publ, 2006.