Hoffman, K. (2006). Services marketing: Concepts, strategies and cases (3rd.). Thomson South- Western Publ.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रHoffman, K. Services Marketing: Concepts, Strategies and Cases. 3rd. Delhi: Thomson South- Western Publ, 2006.
एमएलए (9वां संस्करण) प्रशस्ति पत्रHoffman, K. Services Marketing: Concepts, Strategies and Cases. 3rd. Thomson South- Western Publ, 2006.
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