Shrinivasan, R. (2009). Case studies in marketing: The Indian context (4 th ed.). Prentice-Hall of India Pvt. Ltd.
Chicago Style (17th ed.) CitationShrinivasan, R. Case Studies in Marketing: The Indian Context. 4 th ed. Delhi: Prentice-Hall of India Pvt. Ltd, 2009.
MLA (9th ed.) CitationShrinivasan, R. Case Studies in Marketing: The Indian Context. 4 th ed. Prentice-Hall of India Pvt. Ltd, 2009.
Warning: These citations may not always be 100% accurate.