APA (7th ed.) Citation

Shrinivasan, R. (2009). Case studies in marketing: The Indian context (4 th ed.). Prentice-Hall of India Pvt. Ltd.

Chicago Style (17th ed.) Citation

Shrinivasan, R. Case Studies in Marketing: The Indian Context. 4 th ed. Delhi: Prentice-Hall of India Pvt. Ltd, 2009.

MLA (9th ed.) Citation

Shrinivasan, R. Case Studies in Marketing: The Indian Context. 4 th ed. Prentice-Hall of India Pvt. Ltd, 2009.