Shrinivasan, R. (2009). Case studies in marketing: The Indian context (4 th ed.). Prentice-Hall of India Pvt. Ltd.
Cita Chicago Style (17a ed.)Shrinivasan, R. Case Studies in Marketing: The Indian Context. 4 th ed. Delhi: Prentice-Hall of India Pvt. Ltd, 2009.
Cita MLA (9a ed.)Shrinivasan, R. Case Studies in Marketing: The Indian Context. 4 th ed. Prentice-Hall of India Pvt. Ltd, 2009.
Precaución: Estas citas no son 100% exactas.