Shrinivasan, R. (2009). Case studies in marketing: The Indian context (4 th ed.). Prentice-Hall of India Pvt. Ltd.
Čikaški stil citiranja (17. izdanje)Shrinivasan, R. Case Studies in Marketing: The Indian Context. 4 th ed. Delhi: Prentice-Hall of India Pvt. Ltd, 2009.
MLA način citiranja (9. izdanje)Shrinivasan, R. Case Studies in Marketing: The Indian Context. 4 th ed. Prentice-Hall of India Pvt. Ltd, 2009.
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