How cool brands stay hot : Branding to generation

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Bibliographic Details
Main Author: Bergh, Joeri Vanden and others
Format: Book
Published: London Kogan Page 2011
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SVKM's Narsee Monjee College of Commerce and Economics -

Holdings details from SVKM's Narsee Monjee College of Commerce and Economics -
Call Number: 657.827 BER / HOW
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