Brand positioning: strategies for competitive advantage

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Bibliographic Details
Main Author: Sengupta, Subroto
Format: Book
Published: New Delhi Tata McGraw Hill 2005
Edition:2nd
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SVKM's Narsee Monjee College of Commerce and Economics -

Holdings details from SVKM's Narsee Monjee College of Commerce and Economics -
Call Number: 65913(54) Sen
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