Principles of advertising and IMC

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Bibliographic Details
Main Author:	Duncaqn, Tom
Format:	Book
Published:	Boston Mc Graw Hill Irwin 2005
Edition:	2nd
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SVKM's Narsee Monjee College of Commerce and Economics -

Holdings details from SVKM's Narsee Monjee College of Commerce and Economics -
Call Number:	659.11 Dun
Copy	Available Place a Hold