Strategic marketing problems : cases and comments

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Bibliographic Details
Main Author: Kerin , Roger
Format: Book
Published: New Delhi Pearson Education 2004
Edition:10
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SVKM's Narsee Monjee College of Commerce and Economics -

Holdings details from SVKM's Narsee Monjee College of Commerce and Economics -
Call Number: 658.8 KER
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