Cita APA (7th ed.)

Kerin , R. (2004). Strategic marketing problems: Cases and comments (10.). Pearson Education.

Cita Chicago (17th ed.)

Kerin , Roger. Strategic Marketing Problems: Cases and Comments. 10. New Delhi: Pearson Education, 2004.

Cita MLA (9th ed.)

Kerin , Roger. Strategic Marketing Problems: Cases and Comments. 10. Pearson Education, 2004.