Kerin , R. (2004). Strategic marketing problems: Cases and comments (10.). Pearson Education.
Chicago-viite (17. p.)Kerin , Roger. Strategic Marketing Problems: Cases and Comments. 10. New Delhi: Pearson Education, 2004.
MLA-viite (9. p.)Kerin , Roger. Strategic Marketing Problems: Cases and Comments. 10. Pearson Education, 2004.
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