Kerin , R. (2004). Strategic marketing problems: Cases and comments (10.). Pearson Education.
Style de citation Chicago (17e éd.)Kerin , Roger. Strategic Marketing Problems: Cases and Comments. 10. New Delhi: Pearson Education, 2004.
Style de citation MLA (9e éd.)Kerin , Roger. Strategic Marketing Problems: Cases and Comments. 10. Pearson Education, 2004.
Attention : ces citations peuvent ne pas être correctes à 100%.