Kerin , R. (2004). Strategic marketing problems: Cases and comments (10.). Pearson Education.
Lua i Stíl Chicago (17ú heag.)Kerin , Roger. Strategic Marketing Problems: Cases and Comments. 10. New Delhi: Pearson Education, 2004.
Lua MLA (9ú heag.)Kerin , Roger. Strategic Marketing Problems: Cases and Comments. 10. Pearson Education, 2004.
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