Citazione Stile APA (7a Edizione)

Kerin , R. (2004). Strategic marketing problems: Cases and comments (10.). Pearson Education.

Citazione stile Chigago Style (17a edizione)

Kerin , Roger. Strategic Marketing Problems: Cases and Comments. 10. New Delhi: Pearson Education, 2004.

Citatione MLA (9a ed.)

Kerin , Roger. Strategic Marketing Problems: Cases and Comments. 10. Pearson Education, 2004.