Brandscendence : Three essential elements of enduring brands

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Bibliographic Details
Main Author:	Clark, Kevin A.
Format:	Book
Published:	Chicago Dearborn 2004
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SVKM's Narsee Monjee College of Commerce and Economics -

Holdings details from SVKM's Narsee Monjee College of Commerce and Economics -
Call Number:	658.827/CL A/Bra
Copy	Available Place a Hold