Marketing strategy and competitive positioning

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Bibliographic Details
Main Author: Hooley, Graham J.
Format: Book
Published: New delhi Pearson Education 2009
Edition:fourth.
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SVKM's Narsee Monjee College of Commerce and Economics -

Holdings details from SVKM's Narsee Monjee College of Commerce and Economics -
Call Number: 658.8 HOO- PIE/ MAR
Copy Available Place a Hold