Cita APA (7th ed.)

Hooley, G. J. (2009). Marketing strategy and competitive positioning (fourth.). Pearson Education.

Cita Chicago (17th ed.)

Hooley, Graham J. Marketing Strategy and Competitive Positioning. fourth. New delhi: Pearson Education, 2009.

Cita MLA (9th ed.)

Hooley, Graham J. Marketing Strategy and Competitive Positioning. fourth. Pearson Education, 2009.