Hooley, G. J. (2009). Marketing strategy and competitive positioning (fourth.). Pearson Education.
Citace podle Chicago (17th ed.)Hooley, Graham J. Marketing Strategy and Competitive Positioning. fourth. New delhi: Pearson Education, 2009.
Citace podle MLA (9th ed.)Hooley, Graham J. Marketing Strategy and Competitive Positioning. fourth. Pearson Education, 2009.
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