APA-Zitierstil (7. Ausg.)

Hooley, G. J. (2009). Marketing strategy and competitive positioning (fourth.). Pearson Education.

Chicago-Zitierstil (17. Ausg.)

Hooley, Graham J. Marketing Strategy and Competitive Positioning. fourth. New delhi: Pearson Education, 2009.

MLA-Zitierstil (9. Ausg.)

Hooley, Graham J. Marketing Strategy and Competitive Positioning. fourth. Pearson Education, 2009.