Lua APA (7ú heag.)

Hooley, G. J. (2009). Marketing strategy and competitive positioning (fourth.). Pearson Education.

Lua i Stíl Chicago (17ú heag.)

Hooley, Graham J. Marketing Strategy and Competitive Positioning. fourth. New delhi: Pearson Education, 2009.

Lua MLA (9ú heag.)

Hooley, Graham J. Marketing Strategy and Competitive Positioning. fourth. Pearson Education, 2009.

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