Hooley, G. J. (2009). Marketing strategy and competitive positioning (fourth.). Pearson Education.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रHooley, Graham J. Marketing Strategy and Competitive Positioning. fourth. New delhi: Pearson Education, 2009.
एमएलए (9वां संस्करण) प्रशस्ति पत्रHooley, Graham J. Marketing Strategy and Competitive Positioning. fourth. Pearson Education, 2009.
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