The strategy of Global Branding and Brand Equity

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Bibliografiske detaljer
Hovedforfatter:	Lee, Alvin and Others
Format:	Bog
Udgivet:	London Routledge 2015
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Lignende værker

The strategy of Global Branding and Brand Equity
af: Lee, Alvin and Others
Udgivet: (2015)

BRAND EQUITY AND THE CHALLENGE OF BRANDING
af: MARKET RES. SOC. OF INDIA
Udgivet: (1993)

GLOBAL BRAND STRATEGY
af: GELDER SICCO VAN
Udgivet: (2004)

Global brand strategy
af: Geldar sicco Van
Udgivet: (2003)

MANAGING BRAND EQUITY
af: AAKER DAVID A.
Udgivet: (1991)

ROAD TO BRAND EQUITY
af: HENRY D
Udgivet: (2004)

MANAGING BRAND EQUITY
af: AAKER DAVID A
Udgivet: (1991)

Managing brand equity
af: Aaker, D

Managing brand equity
af: Aaker , David
Udgivet: (1996)

Brand equity management
af: Martin, Paul
Udgivet: (2009)

Brand equity management
af: Martin, Paul
Udgivet: (2009)

MANAGING BRAND EQUITY
af: AAKER DAVID
Udgivet: (1991)

Brand Experience and its Implications on Brand Equity
af: Bakre Ankita
Udgivet: (2014)

GLOBAL BRANDING
af: SOUSA PEDRO
Udgivet: (2000)

GLOBAL BRANDS
af: GANESAN SENTHIL
Udgivet: (2002)

Global brand
af: Lester, D
Udgivet: (2011)

The global brand
af: Hollis, Nigel
Udgivet: (2008)

The global brand
af: Hollis, Nigel
Udgivet: (2008)

Strategic brand management: Building, measuring and managing brand equity
af: Keller, Kevin Lane & Others
Udgivet: (2022)

BRAND MANAGEMENT AND EQUITY VALUE
af: KUMAR, POONAM
Udgivet: (2012)

Brand equity on the wheel of advertising
af: Agrawal, Noopur
Udgivet: (2009)

Brand equity on the wheel of advertising
af: Agrawal, Noopur
Udgivet: (2009)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2015)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
af: Keller, Kvin Lane
Udgivet: (2015)

Strategic brand management : building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2015)

Strategic Brand Management: Building, Measuring and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2015)

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
af: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
Udgivet: (2015)

STRATEGIC BRAND MANAGEMENT : Building Measuring and Managing Brand Equity
af: KELLER KAVIN LANE
Udgivet: (2020)

MANAGING BRAND EQUITY :CAPITALIZING ON THE VALUE OF A BRAND NAME
af: AAKER DAVID A
Udgivet: (1991)

WHAT`S IN A BRAND? BUILDING BRAND EQUITY THROUGH ADVERTISING
af: JONES JOHN PHILIP
Udgivet: (1998)

WHAT`S IN A BRAND ? : BUILDING BRAND EQUITY THROUGH ADVERTISING
af: JONES JOHN PHILIP
Udgivet: (1998)

MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME
af: AAKER DAVID A
Udgivet: (1991)

MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME
af: AAKER DAVID A
Udgivet: (1991)

Strategic brand management : Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2019)

Whats in a Brand: Building Brand Equity Through Adevertising
af: Jones John Philip
Udgivet: (1998)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2020)

Strategic brand management : building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2022)

Managing Brand Equity : Capitalizing on the value of a brand name
af: Aaker David A.
Udgivet: (1991)

Connective branding building brand equity in a demanding world
af: Fisher - Buttinger, C
Udgivet: (2008)

Strategic brand management building measuring and managing brand equity
af: Keller, K
Udgivet: (2005)