The strategy of Global Branding and Brand Equity

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Xehetasun bibliografikoak
Egile nagusia:	Lee, Alvin and Others
Formatua:	Liburua
Argitaratua:	London Routledge 2015
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

The strategy of Global Branding and Brand Equity
nork: Lee, Alvin and Others
Argitaratua: (2015)

BRAND EQUITY AND THE CHALLENGE OF BRANDING
nork: MARKET RES. SOC. OF INDIA
Argitaratua: (1993)

GLOBAL BRAND STRATEGY
nork: GELDER SICCO VAN
Argitaratua: (2004)

Global brand strategy
nork: Geldar sicco Van
Argitaratua: (2003)

MANAGING BRAND EQUITY
nork: AAKER DAVID A.
Argitaratua: (1991)

ROAD TO BRAND EQUITY
nork: HENRY D
Argitaratua: (2004)

MANAGING BRAND EQUITY
nork: AAKER DAVID A
Argitaratua: (1991)

Managing brand equity
nork: Aaker, D

Managing brand equity
nork: Aaker , David
Argitaratua: (1996)

Brand equity management
nork: Martin, Paul
Argitaratua: (2009)

Brand equity management
nork: Martin, Paul
Argitaratua: (2009)

MANAGING BRAND EQUITY
nork: AAKER DAVID
Argitaratua: (1991)

Brand Experience and its Implications on Brand Equity
nork: Bakre Ankita
Argitaratua: (2014)

GLOBAL BRANDING
nork: SOUSA PEDRO
Argitaratua: (2000)

GLOBAL BRANDS
nork: GANESAN SENTHIL
Argitaratua: (2002)

Global brand
nork: Lester, D
Argitaratua: (2011)

The global brand
nork: Hollis, Nigel
Argitaratua: (2008)

The global brand
nork: Hollis, Nigel
Argitaratua: (2008)

Strategic brand management: Building, measuring and managing brand equity
nork: Keller, Kevin Lane & Others
Argitaratua: (2022)

BRAND MANAGEMENT AND EQUITY VALUE
nork: KUMAR, POONAM
Argitaratua: (2012)

Brand equity on the wheel of advertising
nork: Agrawal, Noopur
Argitaratua: (2009)

Brand equity on the wheel of advertising
nork: Agrawal, Noopur
Argitaratua: (2009)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
nork: Keller, Kevin Lane
Argitaratua: (2015)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
nork: Keller, Kvin Lane
Argitaratua: (2015)

Strategic brand management : building, measuring, and managing brand equity
nork: Keller, Kevin Lane
Argitaratua: (2015)

Strategic Brand Management: Building, Measuring and Managing Brand Equity
nork: Keller, Kevin Lane
Argitaratua: (2015)

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
nork: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
Argitaratua: (2015)

STRATEGIC BRAND MANAGEMENT : Building Measuring and Managing Brand Equity
nork: KELLER KAVIN LANE
Argitaratua: (2020)

MANAGING BRAND EQUITY :CAPITALIZING ON THE VALUE OF A BRAND NAME
nork: AAKER DAVID A
Argitaratua: (1991)

WHAT`S IN A BRAND? BUILDING BRAND EQUITY THROUGH ADVERTISING
nork: JONES JOHN PHILIP
Argitaratua: (1998)

WHAT`S IN A BRAND ? : BUILDING BRAND EQUITY THROUGH ADVERTISING
nork: JONES JOHN PHILIP
Argitaratua: (1998)

MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME
nork: AAKER DAVID A
Argitaratua: (1991)

MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME
nork: AAKER DAVID A
Argitaratua: (1991)

Strategic brand management : Building, Measuring, and Managing Brand Equity
nork: Keller, Kevin Lane
Argitaratua: (2019)

Whats in a Brand: Building Brand Equity Through Adevertising
nork: Jones John Philip
Argitaratua: (1998)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
nork: Keller, Kevin Lane
Argitaratua: (2020)

Strategic brand management : building, measuring, and managing brand equity
nork: Keller, Kevin Lane
Argitaratua: (2022)

Managing Brand Equity : Capitalizing on the value of a brand name
nork: Aaker David A.
Argitaratua: (1991)

Connective branding building brand equity in a demanding world
nork: Fisher - Buttinger, C
Argitaratua: (2008)

Strategic brand management building measuring and managing brand equity
nork: Keller, K
Argitaratua: (2005)