The strategy of Global Branding and Brand Equity

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Bibliografski detalji
Glavni autor:	Lee, Alvin and Others
Format:	Knjiga
Izdano:	London Routledge 2015
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Slični predmeti

The strategy of Global Branding and Brand Equity
od: Lee, Alvin and Others
Izdano: (2015)

BRAND EQUITY AND THE CHALLENGE OF BRANDING
od: MARKET RES. SOC. OF INDIA
Izdano: (1993)

GLOBAL BRAND STRATEGY
od: GELDER SICCO VAN
Izdano: (2004)

Global brand strategy
od: Geldar sicco Van
Izdano: (2003)

MANAGING BRAND EQUITY
od: AAKER DAVID A.
Izdano: (1991)

ROAD TO BRAND EQUITY
od: HENRY D
Izdano: (2004)

MANAGING BRAND EQUITY
od: AAKER DAVID A
Izdano: (1991)

Managing brand equity
od: Aaker, D

Managing brand equity
od: Aaker , David
Izdano: (1996)

Brand equity management
od: Martin, Paul
Izdano: (2009)

Brand equity management
od: Martin, Paul
Izdano: (2009)

MANAGING BRAND EQUITY
od: AAKER DAVID
Izdano: (1991)

Brand Experience and its Implications on Brand Equity
od: Bakre Ankita
Izdano: (2014)

GLOBAL BRANDING
od: SOUSA PEDRO
Izdano: (2000)

GLOBAL BRANDS
od: GANESAN SENTHIL
Izdano: (2002)

Global brand
od: Lester, D
Izdano: (2011)

The global brand
od: Hollis, Nigel
Izdano: (2008)

The global brand
od: Hollis, Nigel
Izdano: (2008)

Strategic brand management: Building, measuring and managing brand equity
od: Keller, Kevin Lane & Others
Izdano: (2022)

BRAND MANAGEMENT AND EQUITY VALUE
od: KUMAR, POONAM
Izdano: (2012)

Brand equity on the wheel of advertising
od: Agrawal, Noopur
Izdano: (2009)

Brand equity on the wheel of advertising
od: Agrawal, Noopur
Izdano: (2009)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
od: Keller, Kevin Lane
Izdano: (2015)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
od: Keller, Kvin Lane
Izdano: (2015)

Strategic brand management : building, measuring, and managing brand equity
od: Keller, Kevin Lane
Izdano: (2015)

Strategic Brand Management: Building, Measuring and Managing Brand Equity
od: Keller, Kevin Lane
Izdano: (2015)

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
od: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
Izdano: (2015)

STRATEGIC BRAND MANAGEMENT : Building Measuring and Managing Brand Equity
od: KELLER KAVIN LANE
Izdano: (2020)

MANAGING BRAND EQUITY :CAPITALIZING ON THE VALUE OF A BRAND NAME
od: AAKER DAVID A
Izdano: (1991)

WHAT`S IN A BRAND? BUILDING BRAND EQUITY THROUGH ADVERTISING
od: JONES JOHN PHILIP
Izdano: (1998)

WHAT`S IN A BRAND ? : BUILDING BRAND EQUITY THROUGH ADVERTISING
od: JONES JOHN PHILIP
Izdano: (1998)

MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME
od: AAKER DAVID A
Izdano: (1991)

MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME
od: AAKER DAVID A
Izdano: (1991)

Strategic brand management : Building, Measuring, and Managing Brand Equity
od: Keller, Kevin Lane
Izdano: (2019)

Whats in a Brand: Building Brand Equity Through Adevertising
od: Jones John Philip
Izdano: (1998)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
od: Keller, Kevin Lane
Izdano: (2020)

Strategic brand management : building, measuring, and managing brand equity
od: Keller, Kevin Lane
Izdano: (2022)

Managing Brand Equity : Capitalizing on the value of a brand name
od: Aaker David A.
Izdano: (1991)

Connective branding building brand equity in a demanding world
od: Fisher - Buttinger, C
Izdano: (2008)

Strategic brand management building measuring and managing brand equity
od: Keller, K
Izdano: (2005)