The strategy of Global Branding and Brand Equity

Show other versions (1)

Na minha lista:

Detalhes bibliográficos
Autor principal:	Lee, Alvin and Others
Formato:	Livro
Publicado em:	London Routledge 2015
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

Registos relacionados

The strategy of Global Branding and Brand Equity
Por: Lee, Alvin and Others
Publicado em: (2015)

BRAND EQUITY AND THE CHALLENGE OF BRANDING
Por: MARKET RES. SOC. OF INDIA
Publicado em: (1993)

GLOBAL BRAND STRATEGY
Por: GELDER SICCO VAN
Publicado em: (2004)

Global brand strategy
Por: Geldar sicco Van
Publicado em: (2003)

MANAGING BRAND EQUITY
Por: AAKER DAVID A.
Publicado em: (1991)

ROAD TO BRAND EQUITY
Por: HENRY D
Publicado em: (2004)

MANAGING BRAND EQUITY
Por: AAKER DAVID A
Publicado em: (1991)

Managing brand equity
Por: Aaker, D

Managing brand equity
Por: Aaker , David
Publicado em: (1996)

Brand equity management
Por: Martin, Paul
Publicado em: (2009)

Brand equity management
Por: Martin, Paul
Publicado em: (2009)

MANAGING BRAND EQUITY
Por: AAKER DAVID
Publicado em: (1991)

Brand Experience and its Implications on Brand Equity
Por: Bakre Ankita
Publicado em: (2014)

GLOBAL BRANDING
Por: SOUSA PEDRO
Publicado em: (2000)

GLOBAL BRANDS
Por: GANESAN SENTHIL
Publicado em: (2002)

Global brand
Por: Lester, D
Publicado em: (2011)

The global brand
Por: Hollis, Nigel
Publicado em: (2008)

The global brand
Por: Hollis, Nigel
Publicado em: (2008)

Strategic brand management: Building, measuring and managing brand equity
Por: Keller, Kevin Lane & Others
Publicado em: (2022)

BRAND MANAGEMENT AND EQUITY VALUE
Por: KUMAR, POONAM
Publicado em: (2012)

Brand equity on the wheel of advertising
Por: Agrawal, Noopur
Publicado em: (2009)

Brand equity on the wheel of advertising
Por: Agrawal, Noopur
Publicado em: (2009)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Por: Keller, Kevin Lane
Publicado em: (2015)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Por: Keller, Kvin Lane
Publicado em: (2015)

Strategic brand management : building, measuring, and managing brand equity
Por: Keller, Kevin Lane
Publicado em: (2015)

Strategic Brand Management: Building, Measuring and Managing Brand Equity
Por: Keller, Kevin Lane
Publicado em: (2015)

STRATEGIC BRAND MANAGEMENT : BUILDING, MEASURING AND MANAGING BRAND EQUITY
Por: KELLER KEVIN LANE; PARAMESWARAN M G; JACOB ISSAC
Publicado em: (2015)

STRATEGIC BRAND MANAGEMENT : Building Measuring and Managing Brand Equity
Por: KELLER KAVIN LANE
Publicado em: (2020)

MANAGING BRAND EQUITY :CAPITALIZING ON THE VALUE OF A BRAND NAME
Por: AAKER DAVID A
Publicado em: (1991)

WHAT`S IN A BRAND? BUILDING BRAND EQUITY THROUGH ADVERTISING
Por: JONES JOHN PHILIP
Publicado em: (1998)

WHAT`S IN A BRAND ? : BUILDING BRAND EQUITY THROUGH ADVERTISING
Por: JONES JOHN PHILIP
Publicado em: (1998)

MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME
Por: AAKER DAVID A
Publicado em: (1991)

MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME
Por: AAKER DAVID A
Publicado em: (1991)

Strategic brand management : Building, Measuring, and Managing Brand Equity
Por: Keller, Kevin Lane
Publicado em: (2019)

Whats in a Brand: Building Brand Equity Through Adevertising
Por: Jones John Philip
Publicado em: (1998)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Por: Keller, Kevin Lane
Publicado em: (2020)

Strategic brand management : building, measuring, and managing brand equity
Por: Keller, Kevin Lane
Publicado em: (2022)

Managing Brand Equity : Capitalizing on the value of a brand name
Por: Aaker David A.
Publicado em: (1991)

Connective branding building brand equity in a demanding world
Por: Fisher - Buttinger, C
Publicado em: (2008)

Strategic brand management building measuring and managing brand equity
Por: Keller, K
Publicado em: (2005)