Power Brands: Measuring, making and managing brand success

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Bibliographic Details
Main Author: Perry, Jesko and Others
Format: Book
Published: Weinheim Wiley Publication 2015
Edition:3rd
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SVKM's Narsee Monjee College of Commerce and Economics -

Holdings details from SVKM's Narsee Monjee College of Commerce and Economics -
Call Number: PER/Pow
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