Perry, J. a. O. (2015). Power Brands: Measuring, making and managing brand success (3rd.). Wiley Publication.
Lua i Stíl Chicago (17ú heag.)Perry, Jesko and Others. Power Brands: Measuring, Making and Managing Brand Success. 3rd. Weinheim: Wiley Publication, 2015.
Lua MLA (9ú heag.)Perry, Jesko and Others. Power Brands: Measuring, Making and Managing Brand Success. 3rd. Wiley Publication, 2015.
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